French Lick "Birthplace of Tomato Juice" Partners with Absolut for Bloody Mary Competition

For Immediate Release
January 19, 2010

French Lick "Birthplace of Tomato Juice" Partners with Absolut for Bloody Mary Competition

FRENCH LICK, IN — Did you know French Lick Chef Louis Perrin is credited with first serving tomato juice for breakfast way back in 1917? What better way to celebrate the resort’s tomato juice heritage than a Bloody Mary competition? The resort is teaming up with Absolut to search out the best cocktail, traditional or unconventional. The winning mixologist will walk away with the top prize of $2,500 and bragging rights for creating French Lick’s Ultimate Bloody Mary.

The contest is open to all bartenders and the top 16 will compete in the finals on February 6 in the resort’s Power Plant lounge. French Lick Resort will proudly use Absolut, Absolut Citron and Absolut Peppar and basic bar set ups. By entering the contest, participants agree to turn the recipe over to French Lick Resort.

For competition details and register form, please visit http://www.frenchlick.com/media/recreation/BloodyMary_Application.pdf

French Lick Resort’s Bloody Mary Competition
Saturday, February 6th, 2010 8:00pm–10:30pm
Deadline to register: Jan. 26
812.936.5856

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About French Lick Resort
French Lick Resort is a $500 million historic restoration and casino development project that includes the West Baden Springs Hotel, French Lick Springs Hotel and the new French Lick Casino. This premier resort and casino destination in Southern Indiana features 686 guest rooms and suites; a 51,000-square-foot, single-level casino; 45 holes of golf, including the fully restored 1917-designed Donald Ross Course at French Lick and the new, 18-hole Pete Dye Course at French Lick; two full-service spas with a combined 36 treatment rooms totaling 42,000 square feet; meeting and event space totaling 115,000 square feet and an array of dining and entertainment options.

Media Contacts

French Lick Resort
Dyan Welsh
812.936.5926
dwelsh@frenchlick.com

Tessa Higgs
812.396.5861
thiggs@frenchlick.com