French Lick Resort Privacy Policy

At French Lick Resort, we understand that privacy is important to you. We are providing this Privacy Statement to help you understand how we may collect and use information.

Website and Resort Privacy Policy

Revised July 24, 2023

Your Consent

Please take a few minutes to review this Privacy Policy before using this Website and Resort services. By using this Website and Resort services, you are consenting, to the extent permissible under applicable law, to the collection, use and disclosure of your information as set forth in this Privacy Policy. If you do not agree to be bound by this Privacy Policy, you may not access or use this Website or the services at the Resort. You acknowledge that this Privacy Policy is part of our Website Terms of Use, and by accessing or using our Website, you agree to be bound by all of its terms and conditions. If you do not agree to these Terms, please do not access or use this Website.

Please note that some of the shops and services offered at our Resort and through our Website are provided by third parties and not the Company. This Policy does not apply to those third parties. To the extent that you share your personal information with them directly, we encourage you to review their privacy policies and practices.

Transactional Text Messaging

 By providing your cell phone number you are consenting to receive non-promotional text messages about your reservation or appointment from the French Lick Resort. For example, text messages with your room or appointment confirmation number, text messages about your room being ready, text messages with reservation reminders about an upcoming appointment or golf tee-time, text messages requesting you to come to the front desk for information related to your room such as: receiving new keys, having received a message from another guest, a letter, or package. Replies are not monitored, as these are notification messages only.  These messages are transactional in nature and will not be used to provide promotional or marketing information. STOP to stop receiving all messages.

Message and data rates may apply. Message frequency varies. Consent is not a condition of purchase.

Types of Information We Collect

Information You Manually Provide. The Resort collects the information you manually provide (using your keyboard, mouse, or touchpad) when you use this Website. For example, we collect the information you provide when you create an account, reserve a room, ask us a question, or otherwise interact with this Website.  

Information from your browser or device. The Resort collects information that is sent to us automatically by your web browser or mobile device. This information typically includes your IP address, the name of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. The information we receive may depend on your browser or device settings. The information we receive from your web browser and device may or may not be personally identifiable. However, we may combine it with other information in an attempt to identify you or we may combine it with information that does identify you. 

Personal Information

Our primary goal in collecting information from you is to provide an efficient and customized experience. In order to better provide you with our services, we collect and process two types of information about Users:

  • Personally Identifiable Information: This refers to information that, either alone or in combination with other identifiers, lets us know specifics about you or who you are and may also be called personal data or personal information in this Privacy Policy. When you engage in certain activities on this Website or at the Resort, such as sending us a message or ordering a service, we may ask you to provide certain information about yourself. It is completely optional for you to engage in these activities. But, if you elect to do so, we may ask that you provide us personal information, such as your first and last name, e-mail address, and telephone number, and other personally identifiable information. In the case of Resort reservations, we ask for your address, room and service preferences, and payment details. When ordering products or services on the Website or at the Resort, you may be asked to provide a credit card number. Personally identifiable information also includes online identifiers, including your Internet Protocol ("IP") address. An IP address is a number that is automatically assigned to your computer or other device whenever you are surfing the Web, allowing web servers to locate and identify your Device.
  • Non-Personally Identifiable Information: This refers to information that does not identify a specific individual. We gather certain information about you based upon where you visit on our Website. This information is compiled and analyzed on an aggregated and anonymized basis. This information may include the Website's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, and what browser you are using. A URL is the global address of documents and other resources on the World Wide Web.

You may browse this Website without providing any personally identifiable information. However, when you visit our Website, we collect and process your personally identifiable information for the following purposes: in order to process your online reservation at one of our Hotels; so that you may sign up for other services from our Resort and participate in other options, offers, or services offered through this Website; or so that you may sign up for the French Lick Rewards® Card.

During your visit to our Resort, we may collect additional personally identifiable information about you for the following purposes: to process, fulfill and confirm reservations and other Resort offerings. This includes, for example, your use of the Casino, golf course, shops, room service, restaurants or spa. We may also collect and use your information to respond to your questions, process your enrollment in or use of preferred guest service programs, and obtain feedback about our Resort and services so that we can continually provide outstanding service and look for ways to continue improving that service and our offerings to our visitors.

We may also collect certain information in connection with the use of our guest Internet at the Resort. (Please see the cookies section of this Policy for additional information.) If you sign up for services through our Website, you always have the option of unsubscribing from our programs at any time. Occasionally, we may invite you to participate in a survey or poll such as providing feedback about our site content, services, or products. Your responses will be anonymous unless you choose to provide your contact details so that we can provide you with additional information regarding the survey.

The information that we collect through this Website and at our Resort is limited to that which is relevant for the intended purpose. We will primarily use your personally identifiable information to provide our services or products to you, as described above. We also use the personally identifiable information we have collected:

  • for security, credit monitoring or fraud prevention purposes;
  • to improve the content, functionality and usability of our Website;
  • to conduct and improve our marketing and promotional efforts;
  • to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);
  • to statistically analyze site use;
  • to customize our Website's content, layout, and services;
  • to contact you regarding administrative notices;
  • to resolve disputes, troubleshoot problems, and enforce our agreements with you, including our Terms of Use and this Privacy Policy; and
  • for any other purpose identified in an applicable privacy notice, click-through agreement or other agreement between you and us.

Except as otherwise described in this Privacy Policy, we do not collect any personally identifiable information about you unless you voluntarily provide it to us. In certain instances, including as described above, providing us with your personally identifiable information as described in this Privacy Policy may be a requirement to provide you with our services. If you fail to provide certain information when requested, we may not be able to provide our services to you.

Visitors Outside of the United States

The Resort properties are located in the United States. As such, they adhere to applicable local, state, and federal laws that apply within the U.S. The privacy laws in the United States may not offer the same level of protection for personal information as offered in other countries, such as the European Union and Canada. By providing your personal information to us, you understand and provide consent to collect the data that you voluntarily share with us, including sharing that data with individuals in the U.S. as described in this Privacy Policy, and storing that data on servers that are located by individuals in the U.S. At the same time, you understand that the Resort makes no voluntary submissions to the standards of another jurisdiction; all disclosures made to the websites, staff, or systems of the Resort are voluntary and at the risk of the disclosing party.

Sharing Your Information

Within our Company Affiliates. Consistent with applicable laws and requirements, the personal information that you provide to us through this Website may be combined with other information that we hold about you from other sources. To the extent that you have not asked us to refrain from doing so, we may use that information for marketing and promotional purposes within the Resort. This will allow us to inform you about special offers or promotions that might be of interest to you in relation to our Resort or services. We do not, however, disclose your personal information to third parties for their direct marketing purposes.

With Third-Party Vendors. We may share some of your information with business partners and vendors that we retain to assist us with our Resort. Those business partners help us ensure that we continually provide outstanding service to you and otherwise meet your expectations during your entire experience with us. For example, we may use third-party vendors to assist with spa and hotel room bookings and to help us with our promotional efforts. When we retain those business partners, we require them to uphold at least an equivalent level of protection for your information as that described in this Privacy Policy and as required under applicable laws. We do not rent or sell your information or otherwise share it with any non-affiliated third party for their own use.

As Part of a Business Transfer or to Comply with Laws. There may also be limited types of legal situations where we are required to share some of your information, such as in the event of a transfer of ownership of the business, in connection with regulatory or legal matters, where required for safety and security, or as otherwise required or permitted by law. When we do, we limit the transfer to the information that is relevant under the circumstances and, to the extent possible, require the recipient to uphold an equivalent level of protection for the data.

Cookies and Web Tracking

Like most companies, we use "cookies" and other non-personal technologies on our websites. "Cookies" are pieces of computer information that are temporarily stored on the browser you are using, when you visit this website. They do not identify the person using the computer or otherwise affect the computer, but rather tell us such things as how many users visited our site, the pages accessed, and whether there were any technical problems or delays that you experienced in loading pages that you were trying to view. By collecting this information, we learn how best to tailor our websites for our visitors and ensure that they are functioning properly.

Some types of cookies, such as those used to ensure integrity when making purchases through our website, serve an essential function and the websites cannot work properly without them. Where such essential cookies are used, they cannot be disabled if the visitor wants to use that function of our site. Other types of cookies, such as browser and flash cookies, don't identify you as an individual but may enhance your online experience by saving your preferences while you are visiting a particular site so that you do not need to reset them each time you visit the website.

Third parties may deliver cookies to your Device in order to track your online behaviors over time and across nonaffiliated websites or to deliver targeted advertisements either on this Website or on other websites You have choices about the information third parties may collect about you through this Website. For example, if you do not want your information sent to a third party, you may download an Opt-out Browser Add-on by clicking here as noted below.

By using our Web Site, you agree that we can place these types of cookies on your Device, unless you limit them using your browser settings.

Other types of third-party cookies are used in connection with marketing, remarketing, display advertising, sales and general advertising activities. They help us identify your preferences and provide information to you to help align your browsing experience and offerings to your specifications. You have the option of refusing these types of cookies.

We use certain third-party cookies such as web analytics and demographics to monitor web traffic and related trends regarding our websites. As is the case with cookies, this information does not identify the visitor but only provides statistical information to us so we can evaluate our site and continuously improve it.

You can decline any browser or flash cookie by resetting your web browser so that it does not accept these technologies. However, doing so means you may not be able to take full advantage of all our website features. Please see additional information about our practices for using cookies and similar technologies by clicking on our cookies notice and disclosure statement which is available through this website. You can also learn more about these technologies by going to To opt out of Google Analytics, please visit this site:

Do Not Track Mechanisms

Your browser may deliver a "Do-Not-Track ('DNT') signal," or similar mechanism for exercising choices about the collection of information about your online activities. Because of the changing state of technology, we do not guarantee that we will honor DNT signals or similar mechanisms at this time.

Retention of Information

We retain information collected through our Website and Resort for as long as the information is necessary for the purposes for which it was collected, or as otherwise permitted by applicable law. For example, we may retain information (including personally identifiable information) if such retention is reasonably necessary to prevent fraud and abuse, to comply with any legal obligations or satisfy any regulatory requirements, to resolve any disputes or litigation, or as otherwise needed to enforce this Privacy Policy.

To determine the appropriate retention period for the information we collect from you, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure of the data, the purposes for which we process the data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Safeguarding Your Information

Consistent with applicable laws, we have adopted reasonable and appropriate measures that are designed to safeguard the confidentiality of your information and protect it from loss, misuse, alteration, destruction or unauthorized access. Despite our efforts, please note that there always remains some risks that your data can be improperly accessed, including, for example, during your transmission of reservation or other information to us if you are using public, unencrypted networks.

Policies for Children

In accordance with applicable laws, this Website is not intended for use by children under the age of 13 and we do not collect any information from children under the age of 13 through this Website. If we learn that we inadvertently collected any information from anyone under the age of 13, we will purge it immediately, except for responding to a question or inquiry on a one-time basis from the individual.

Please see the Gaming section of this Privacy Policy for restrictions that apply to individuals under the age of 21 with respect to gaming activities.

Right of Access, Correction or Objection

We take reasonable steps to ensure that your personal information on file with us is accurate and up-to-date. In that regard, we invite you to contact us to update your information if it changes so that you can continue to receive information from us that you have requested. If you need to update or correct your personal information profile you may do so directly on our Website or by contacting us at the address below. In accordance with applicable laws, you may also access or request correction of the information that we have retained about you, or request that we delete your information. There are certain exceptions that apply. As noted above, you always have the right to withdraw consent to use your data for any marketing purpose.

For Users in the European Economic Area

This section applies only to individuals who are located in the European Economic Area ("EEA") whose personal information is collected and used by the Resort. Nothing is this section is intended to bind the Resort with respect to the personal information of any other individual.

For the purpose of the European Union General Data Protection Regulation (2016/679), the data controller is French Lick Resort, including the French Lick Springs Hotel, the French Lick Casino, the West Baden Springs Hotel and the Canton Harvester Inn.  

You may contact us at:

French Lick Resort Legal Department
French Lick Resort
8670 West State Road 56
French Lick, Indiana 47432 USA
Phone: (812) 936-9300
Toll Free: (888) 936-9360
Toll Free FAX: 

For E.U./EEA/Switzerland countries:

French Lick Resort Legal Department
French Lick Resort
8670 West State Road 56
French Lick, Indiana 47432 USA
Phone: (812) 936-9300
Toll Free: (888) 936-9360
Toll Free FAX: 

European residents also have the right to contact their local supervisory authority.

References to 'personal data' mean any information relating to an identified or identifiable individual. We rely on the following legal grounds for the collection, processing, and use of personal data:

  • Consent, as permitted by applicable law;
  • Compliance with legal obligations;
  • Performance of a contract with you;
  • Our legitimate interest where the legitimate interest may be:
    • customer relationship management and other forms of marketing;
    • physical security, IT and network security;
    • prevention of fraud, misuse of company IT systems, or money laundering; and
    • intended mergers and acquisitions.

Under European Union data protection laws, you have the rights to:

  • withdraw your consent to the processing of your personal data (this will not affect our right to process your personal data up until such time as you provide us with notice that you no longer consent);
  • access to your personal data;
  • receive or ask that we provide you with (or transfer to a third party) your personal data in a structured, commonly used and machine readable form;
  • request us not to process your personal data for marketing purposes (including profiling to the extent that it is related to our marketing activities). We will provide you with appropriate choices to opt-in or opt-out as set out above.  You can also exercise the right at any time by contacting us;
  • request us to rectify any inaccurate personal data that we may hold;
  • request us to erase personal data where: (a) it is no longer necessary for us to hold such personal data; (b) you no longer consent to the processing of your personal data; (c) your personal data has been unlawfully processed; or (d) we are otherwise required by law to erase your personal data;
  • be informed of any automated decision making processes using your personal data, including the logic involved in such processes;
  • make a complaint with the national data protection authority in the country where you are based.

You may contact us at any time at the address and/or email address noted above to exercise any of these rights.

Your California Privacy Rights

If you are a California resident and under the age of 18, you may request that we remove content or information that you have posted to our Website by contacting us below. Please be aware that such removal does not ensure complete or comprehensive removal of the content or information posted on this Website.

Linked Sites

Our website contains links to third-party ("external") websites. French Lick Resort does not endorse or make any representations or warranties for the accuracy of content located on linked external websites. French Lick Resort is not responsible for any linked external website's privacy policies, content, products, data collection procedures, materials, software, business activities, etc.

Changes to This Policy

We encourage you to review this policy periodically when you return to our site as we may update it from time to time, consistent with changes to our practices, new requirements, and new security risks and safeguards. The changes become effective upon posting, and those that relate to the use of personal information apply to information collected after posting.

Privacy Questions?

If you have any questions about our marketing practices, please contact our Database Marketing Director:

Director of Yield
French Lick Resort
8670 West State Road 56
French Lick, Indiana, 47432 USA

If you have a complaint about our data privacy practices, please contact us at the address below:

French Lick Resort Legal Department
French Lick Resort
8670 West State Road 56
French Lick, Indiana 47432 USA
Phone: (812) 936-9300
Toll Free: (888) 936-9360
Toll Free FAX: 
For General Resort Inquiries
Please call (888) 936-9360